SEO, the oft-used abbreviation for Search Engine Optimization, has become a widespread buzzword in today's digital domain. It's a term thrown around by professionals and novices alike, regardless of their level of understanding or expertise in the field.
However, even if you're not an SEO guru, you probably know a thing or two about the art of optimizing websites for search engines.
You conduct Keyword Research. Then you move on to On-Page Optimization — by fine-tuning individual web pages through incorporation of relevant keywords in the page title, meta description, headings and content.
Then you follow some more basics: Create user-friendly URL structures, improve site speed, optimize the site for mobile devices, create high-quality content, build links and last but not the least — provide a positive user experience.
So, should you kick back and relax? Well, not quite yet. While the basic SEO steps are essential, they're also the ones everyone follows. So, how to outshine the competition? It's all about thinking outside the box.
Some Innovative SEO Strategies:
Interactive Content: Generate engaging interactive content such as quizzes, calculators, surveys, or games that captivate users.
Audio & Video Optimization: Incorporate audio and video content on your website and optimize those for search engines.
Voice Search Optimization: Fine-tune your website to cater to voice search queries.
Featured Snippets Optimization: Aim to appear in the featured snippets section of search engine results pages (SERPs).
User-Generated SEO: Encourage users to create content that directly benefits your SEO efforts. For example, host user-generated reviews, testimonials, or case studies on your website.
Podcast Optimization: If you don't already have a podcast, consider launching one and optimize it for search engines.
AI-Powered Chatbots: Implement AI-powered chatbots on your website to provide instant assistance to visitors.
Expired Domains: Purchase expired domains and redirect them to your website to benefit from their existing backlink profile and domain authority.
Brand Mentions: Reach out to websites or authors that mention your brand without linking to your website and ask them to include a backlink.
Broken Link Building: Reach out to the website owners or webmasters, inform them about the broken links, and suggest your relevant content as a replacement.
Additionally, it is crucial to create a comprehensive (and the clichéd out-of-the-box) marketing and media plan. While these may not seem like conventional SEO techniques, they undoubtedly serve as pillars. These traditional practices always bring in the curious to the search engines and look you up.
Supporting SEO techniques
Influencer Partnerships: Collaborate with influencers or industry experts to create and promote content related to your niche.
PR and Media Outreach: Build relationships with journalists and media outlets to secure backlinks and media coverage.
HARO (Help a Reporter Out): Sign up for platforms like HARO, where journalists seek expert opinions and sources for their articles.
Data Research and Surveys: Conduct original research or surveys within your industry and publish the findings on your website.
Niche Forums and Communities: Engage with niche-specific online forums and communities related to your industry.
Knowledge Graph Optimization: Optimize your content to appear in the Google Knowledge Graph.
Combining these strategies with a niche that generates default traction can yield favorable results. At OneTick Technologies, a reputable SEO Company in Faridabad, we recognize the significance of adopting a comprehensive and strategic approach. As experts in SEO Services in Delhi NCR, we highly recommend implementing a comprehensive and strategic plan while continuously monitoring and adapting to changes.